The real value of a book isn't the royalties. The return on investment comes from the doors it opens to more lucrative opportunities, such as coaching, courses, products, and more. A book creates influence and authority that lasts for years. 

Most people don’t realize the doors a book can open. I didn’t know until I got offered a speaking gig just two months after publishing my first book. That is why I wrote, The ROI of Writing a Book: Showcase Your Industry Edge.

It explains: 

• How to think like an investor about a book’s role in your business.

• Why a book is leverage, not just a product.

• How a Showcase Book helps busy founders produce a client, deal, and revenue-generating book engine.

• 10 Case studies of others turning hard-won experience into clear marketable promises.

• Clarity around modern publishing paths to match goals, time, and budget for the project.

And don't worry about having time to read it. It's only 100 pages. Which means you could read it while sitting in the doctor's office waiting room. 

Once you're done, feel free to pass it along to anyone who might be interested in writing a book and building a business!