Frequently asked questions.

What is the difference between publishing and self-publishing?

Traditional publishing involves working with publishing houses or agents who handle various aspects of the publishing process, while self-publishing gives authors control over the entire process. Traditional publishing offers advances and shared royalties but less control, while self-publishing empowers authors to retain creative control, set their pricing, and earn higher royalties.

What is the benefit of hiring a publishing consultant?

Hiring a publishing consultant offers a number of benefits. An experienced guide saves you time and money. Industry expertise provides valuable editing, cover design, distribution, and marketing advice. They save time and increase efficiency, connecting you with professionals to ensure high-quality production. Using professional research, a consultant creates a tailored strategy for your book's unique strengths and target audience to maximize its potential. Consultants also offer marketing support, enhancing discoverability and reaching a wider audience. Ongoing assistance and support throughout the process further ensure a successful self-publishing journey.

How much does self-publishing cost?

Self-publishing costs can vary widely depending on factors like book design, editing, marketing, and whether you choose to purchase any additional services. Some authors spend a few hundred dollars, while others may spend tens of thousands.

How do I choose a self-publishing platform?

When choosing a self-publishing platform, you need to consider several factors. Evaluate the cost structure, including any upfront fees or ongoing charges, and compare them to your budget. Look into the platform's distribution network to ensure it reaches your target audience effectively. Consider royalty rates and payment terms to determine your potential earnings. Assess the platform's available services, such as formatting, cover design, and marketing support. Popular choices like Amazon KDP or Apple Books are well-regarded options for ebooks. For selling print books, Amazon KDP, Ingram Spark, and Draft2Digital are common print-on-demand options. Carefully weigh these factors in selecting the self-publishing platform that aligns with your goals and budget.

Things to Consider:

  1. Cost vs. Service Expectations

    • If you want full support (editing/design/distribution), platforms like BookBaby offer complete packages—with a price tag.

    • For more DIY control and lower costs, KDP, Draft2Digital, Lulu, and B&N Press are ideal.

  2. Distribution Priorities

    • IngramSpark and BookVault excel at getting your print book into bookstores and libraries.

    • Apple Books serves iOS users exclusively, while KDP/ Draft2Digital offers a broader eBook reach.

  3. Royalty Considerations

    • Higher royalty per sale sometimes comes with a narrower reach (e.g., Apple Books).

    • Platforms with the broadest distribution (e.g., Draft2Digital, BookBaby) may have more variable margins.

  4. Format Flexibility

    • Need both eBook and print? Stick to platforms that provide both formats.

    • For premium print (hardcover for libraries), BookVault is particularly strong.

Quick Comparison Insights

  • Best for DIY ease + reach: Amazon KDP, Draft2Digital

  • Best for bookstore/library depth: IngramSpark, BookVault

  • Best for full-service support: BookBaby, sometimes Lulu

  • Best for Apple/iOS audience: Apple Books

  • Best for retail-focused physical presence: Barnes & Noble Press

What about cover design?

A professional, eye-catching cover significantly increases your book's sales. It is your digital storefront, so it is critical to get this part right. You can hire a professional designer or use design software to create one if you already have the skill. Consider genre expectations, target audience appeal, visual impact, and the ability to stand out among competitors.

How do I market my self-published book?

Utilizing social media platforms and engaging with your target audience directly or online can help create buzz around your self-published book. Collaborating with relevant influencers or bloggers in your genre can expand your reach to their established audience. Leveraging email marketing and offering exclusive content or promotions to your subscribers can boost your book's visibility and generate interest.

How much can I expect to earn?

Earnings vary based on book pricing, sales volume, and royalty rates. Researching comparable books and setting competitive prices while considering the potential royalties you can earn is important.

Do I retain the rights to my book? 

In most self-publishing scenarios, authors retain full rights to their books, allowing them to control important aspects such as distribution, adaptations, and licensing. However, it is crucial for authors to carefully review the terms and conditions of the chosen self-publishing platform to ensure clarity and understanding of their rights and obligations. Some platforms may have specific clauses or conditions that could impact your rights. It is advisable to consult with a legal professional to ensure you fully understand the terms and implications. 

Additionally, registering your book for copyright protection in the United States is recommended to safeguard your rights further. While copyright protection is automatic upon creation, registering with the U.S. Copyright Office provides additional legal benefits and makes it easier to enforce your rights in case of infringement. Consider speaking to a legal expert for guidance on copyright registration and protection.

Can I get my self-published book into bookstores or libraries?

Some self-publishing platforms offer expanded distribution options that may make this possible. You can also approach local bookstores or libraries directly.

How do I price my book?

When determining the price of your book, consider factors such as market prices in your genre, printing costs, and royalty rate. Research similar books to understand market standards. Factor in expenses for physical copies, including materials, formatting, and cover design. Strike a balance between costs and appealing pricing. A publishing consultant can guide these considerations, including price anchoring techniques, to maximize profits and competitiveness in the market.

How long does the self-publishing process take?

The duration of the self-publishing process varies based on factors such as the amount of work required, your efficiency in completing tasks, and the processing times of your chosen platform. Planning and adhering to a schedule can help manage timelines effectively.

Can I use pen names?

Yes, many authors choose to use pen names for various reasons. Pen names can offer privacy, help create a distinct author brand that is easier to sell later, or allow authors to write in different genres without confusion.

What is the importance of professional editing?

Professional editing enhances the quality and readability of your book. Editors help identify and correct errors, improve structure and clarity, enhance storytelling, and ensure a professional finish.

Do I need to hire an editor or proofreader?

Hiring a professional editor or proofreader for your book is highly recommended. While it is not mandatory, their expertise can significantly enhance the quality of your writing. Professional editors have a keen eye for detail and can catch errors, inconsistencies, and grammar issues that others may overlook during self-editing. They also offer valuable feedback on improving the structure, clarity, and overall impact of your writing. A proofreader only focuses on correct spelling, punctuation, citation, and grammar. Hiring professionals can help you present a polished, error-free manuscript that resonates with readers and elevates the professionalism of your work.

What are the steps involved in the editing process?

The editing process typically includes developmental editing, line editing, and copyediting. Developmental editing focuses on structure and content, while line editing refines language and style. Copyediting addresses grammar, punctuation, and consistency.

How do I find a reputable editor?

A publishing consultant's connections can help you find a reputable editor effortlessly. They can recommend trusted editors based on your genre or writing style, saving you time and effort in your search. With their guidance, you can find the right editor who aligns with your vision and enhances your book's quality.

Is it necessary to include a book dedication?

Including a book dedication is a personal choice. It can be a heartfelt way to acknowledge and honor individuals who have played a significant role in your life or supported you on your writing journey.

Should I hire a book professional to format my text?

Engaging a professional book formatting service ensures your book receives meticulous formatting across various formats (e.g., print, e-book) and platforms. Proper formatting ensures consistency and readability, enhancing the overall reader experience.

How do I create an author platform?

Building an author platform involves establishing a website or blog, engaging on social media, participating in relevant communities, and creating an email list. An author platform helps you connect with readers and promote your work effectively.

What is the importance of book reviews?

Book reviews provide social proof and credibility for your work. Positive reviews can attract more readers, increase sales, and help your book gain visibility. Encourage readers to leave reviews and engage with book review communities.

How can I protect my work from plagiarism?

To protect your work from plagiarism, consider registering your work for copyright, using plagiarism-detection software, and monitoring online platforms for unauthorized use of your content. Prompt action against plagiarism is essential.

What is the role of beta readers?

Beta readers provide valuable feedback on your manuscript before publication. They offer insights into the reader's perspective, highlight strengths and weaknesses, and help refine your book before sharing it with a wider audience.

Should I consider professional book marketing services?

Professional book marketing services can help you reach a wider audience and navigate the complexities of book promotion online and in person. They provide expertise in areas such as online advertising, book tours, media outreach, and influencer partnerships.

How can I effectively utilize social media for book promotion?

Utilize social media platforms by creating an author page or account, engaging with your target audience, sharing engaging and valuable content related to your book and writing journey, and running targeted ads or promotions to reach potential readers.

Should I offer my book for free or at a discounted price?

Offering your book for free or at a discounted price, especially through promotional campaigns or limited-time offers, can increase visibility, attract new readers, and generate buzz. However, careful consideration of your goals and revenue strategy is essential.

What is the significance of a compelling book blurb?

A compelling book blurb or description is crucial for capturing readers' attention and enticing them to explore your book further. It should provide a concise and engaging summary that hooks potential readers and piques their curiosity.

Can I publish my book in multiple formats simultaneously?

Yes, authors can publish their books simultaneously in multiple formats, including print, e-book, and audiobook. This approach enables them to expand their reach to a wider audience and cater to diverse reading preferences.

What is the role of an ISBN in self-publishing?

An International Standard Book Number (ISBN) serves as a unique identifier for your book and plays a crucial role in distributing it through certain channels. It helps track sales and inventory and ensures proper cataloging and accessibility. Using a free ISBN means the entity that purchased the ISBN will remain the publisher of record—and that has implications for your book’s metadata, distribution flexibility, and branding.

How do I handle negative reviews or criticism?

Negative reviews or criticism are inevitable for any author. It is important to maintain professionalism and avoid arguments or personal attacks. Instead, focus on constructive feedback and use it to improve your writing.

Should I include an author's photo in my book?

Including an author's photo is optional but can help establish a personal connection with readers. Ensure the image aligns with your author's brand and conveys professionalism and approachability.

What are the benefits of attending writing conferences or workshops?

Writing conferences, workshops, and retreats provide opportunities to network with fellow authors, gain insights from industry professionals, improve writing skills, and stay updated on industry trends and publishing opportunities.

How do I handle book revisions from editors, ghostwriters, or proofreaders?

Handling book revisions involves incorporating feedback from editors, beta readers, or reviewers and making necessary changes to improve your book's quality. Maintaining an open mind and being receptive to constructive criticism is crucial.

Should I use a ghostwriter?

Deciding whether to hire a ghostwriter depends on your specific needs and circumstances as an author. Ghostwriters can be beneficial if you have a compelling story idea but lack the time, writing skills, or expertise to bring it to life. They can help you by transforming your vision into a professionally written manuscript. Carefully consider your goals, budget, and the level of involvement you desire in the writing process before hiring a ghostwriter.

How can I make my book stand out in a crowded market?

To make your book stand out, focus on crafting a strong title and subtitle and on investing in professional editing, cover design, and formatting. Beyond these key elements, utilize effective marketing strategies, engage with your target audience, and consistently deliver high-quality content that resonates with readers.

Making informed decisions and maximizing your book’s potential is crucial. A professional publishing consultant provides invaluable support and guidance, minimizing mistakes, streamlining production, and maximizing exposure. With their expertise and industry connections, you gain a competitive edge and increase the likelihood that your book will be in more people's hands.

Making informed decisions and maximizing your book's potential is crucial. A professional publishing consultant provides invaluable support and guidance, minimizing mistakes, streamlining production, and maximizing exposure. With their expertise and industry connections, you gain a competitive edge and increase your chances of success.

Common Audiobook Questions

How do I convert my book into an audiobook?

Converting your book into an audiobook involves hiring professional voice actors or narrators to record the audio version of your book. You can work with audiobook production companies or utilize online platforms that connect authors with narrators.

What are the technical requirements for producing an audiobook?

Producing an audiobook requires high-quality audio recording equipment, a quiet recording space, and audio editing software. Ensure the final audio files meet the technical specifications of the audiobook platforms you plan to distribute to.

Should I narrate my own audiobook?

Narrating your audiobook can add a personal touch, especially if you have a good speaking voice and narration skills. However, professional narrators bring experience and expertise, enhancing the overall quality and engaging the listeners effectively.


How do I find a suitable narrator for my audiobook?

Finding a suitable narrator involves considering factors such as your book's genre, tone, and style, and listening to narrators' samples to assess their compatibility with your content. Online platforms and audiobook production companies can connect you with experienced narrators.

What are the costs associated with producing an audiobook?

The costs of producing an audiobook can vary depending on factors like the book's length, the narrator's experience, and the desired production quality. Budget for expenses such as hiring a narrator, audio editing, and proofreading.

Which platforms can I use to distribute my audiobook?

Popular audiobook distribution platforms include Audible, ACX, iTunes, and Google Play Audiobooks. Research each platform's requirements, royalty rates, and audience reach to determine the best fit for your audiobook.

How do I market and promote my audiobook?

Marketing your audiobook involves similar strategies to promoting other book formats. Utilize social media, author websites, audiobook review sites, and collaborations with influencers or relevant podcasts to increase awareness and reach your target audience.

Can I publish my audiobook simultaneously with other formats?

You can publish your audiobook simultaneously with other formats, such as print and e-book. Simultaneous releases allow you to cater to different reader preferences and maximize your book's potential reach and impact.

What are the considerations for audiobook cover design?

Audiobook cover design should convey the essence of your book and be visually appealing, even in a smaller thumbnail size. Adapt your existing book cover or create a separate design optimized for audiobook platforms.

How do I handle corrections or updates to my audiobook?

If you need to make corrections or updates to your audiobook, collaborate with the production company or platform to ensure the changes are implemented accurately. Communicate any necessary revisions promptly and clearly.

What is the impact of sound effects or music in an audiobook?

Typically, sound effects and music do not enhance non-fiction work. However, they can improve the listening experience, particularly in genres such as fiction or children's books. If you decide to incorporate them, ensure that the use of sound effects and music is appropriate, enhances the story, and adheres to copyright regulations.

How long does it take to produce an audiobook?

The timeline for producing an audiobook depends on various factors, such as the book's length, the narrator's availability, and the production process's complexity. It can range from a few weeks to several months.

As the audiobook publishing landscape evolves, it is crucial to stay informed about industry trends, production techniques, and distribution platforms to navigate it successfully. Hiring a publishing consultant can greatly aid in this endeavor. Their expertise and up-to-date knowledge of the audiobook industry can provide invaluable guidance on emerging trends, production best practices, and effective distribution strategies. By leveraging their insights, authors can make informed decisions, optimize their audiobook production process, and maximize their chances of success in the dynamic audiobook market.